about

EXPERIENCE

Petra Reisch is a creative force redefining activewear and performance fashion. With over two decades of experience, she shapes iconic global brands and emerging labels alike, blending craft, storytelling, and design innovation.

She is known for spotting opportunity where others see convention - reimagining established brands creating new ones, and developing signature collections for athletes and innovative brands.

Her portfolio spans Nike, Oakley, ALO Yoga, Calvin Klein Performance, Champion, Spyder, and more. At ALO Yoga, she transformed studio wear into elevated contemporary fashion. At Oakley, she led global design, launched ICON and FACTORY PILOT collections, and created signature collections for Rory McIlroy. At Spyder, she redefined the brand’s aesthetic and launched the refined, high-end BLACK LABEL collection.

Knowing that every detail, from stitch to pocket and fit, shapes the essence of a garment, Petra approaches design hands-on and collaboratively.

Based in New York City, she partners with global brands and start-ups to shape the next generation of active and lifestyle design - where creativity meets strategy and vision drives results.

BUSINESS NUMBERS

Petra has consistently delivered both innovative design and measurable results across global brands.

Calvin Klein Performance (Women’s) – As Design Lead, her logo collection was selected by Macy’s for the prestigious “Sub Zero” department, marking the brand’s debut among the retailer’s trend-leading labels.

Oakley (Global Creative Director, Apparel, Footwear & Accessories) – Under her leadership, revenue grew from $239M in 2010 to a forecasted $515M in 2015.

ALO Yoga (Creative Director) – Petra transformed the brand from an emerging label into a recognized premium activewear brand, increasing sales from $4.4M in 2009 to $10.4M in 2010, and securing placement with major retailers including Nordstrom, Bloomingdale’s, and Fred Segal.

Nike (Senior Designer, Outerwear) – Her designs contributed to U.S. Outerwear revenue growth from $20.2M in 2005 to $33.9M in 2007 (wholesale), with her Global Core Outerwear line achieving $63.4M in bookings in 2007.

Gap (Design Director, Men’s Outerwear & Active) – Her outerwear designs drove retail sales from $43M in 1997 to $120M in 2000, and Men’s Active from $97M in 1996 to $150M in 1998. Across categories, her designs consistently ranked among the top 10 best-sellers nationally and internationally.

Petra’s work demonstrates a combination of creative innovation, strategic vision, and measurable business impact, consistently elevating brands and driving growth.

CONNECT

Reach out with an email:
Petra@PetraReischDesign.com

BRANDS + CLIENTS