REPOSITION WOMENS PERFORMANCE BRAND PRISMSPORT TO HIGH END ACTIVEWEAR CLOTHING LINE NOS (NO OFF SEASON)
OAKLEY GLOBAL CREATIVE DIRECTOR APPAREL, FOOTWEAR + ACCESSORIES
REPOSITION OAKLEY AFA TO ALIGN WITH EYEWEAR COSTUMER IN AGE AND PRICE POINTS
CREATE GLOBAL DESIGN AESTHETIC
ELEVATE DESIGN AESTHETIC, STORY TELLING, PRICE POINT AND PRODUCT QUALITY THROUGH REFINEMENT AND SOPHISTICATION
INTRODUCTION OF HIGH END ICON COLLECTION AND FACTORY PILOT COLLECTION
INTRODUCTION OF INNOVATION AND NEW TECHNOLOGIES
OAKLEY GLOBAL CREATIVE DIRECTOR APPAREL, FOOTWEAR + ACCESSORIES
SET GLOBAL CREATIVE DIRECTION
CREATE CLEAR STORIES BY PRODUCT CATEGORY: LIFESTYLE, TRAINING, GOLF AND SNOW
STORY TELLING FROM CREATIVE CONCEPT TO CONSUMER
CREATIVE DIRECTOR ALO 2008 TO 2010 SEE THE BEFORE AND AFTER PRODUCT.
REPOSITION ALO AS PREMIUM BRAND.
SET CREATIVE DIRECTION, ELEVATE PRODUCT STRATEGY, ELEVATE DESIGN AESTHETIC AND PRODUCT EXECUTION
CREATE PRODUCT STRATEGY WITH YOGA, PERFORMANCE AND TO / FROM THE GYM COLLECTIONS
ADVISE ON PRINT MEDIA
