PETRA REISCH

INCEPTION OF BRAND CONCEPT OF PRIVATE LABEL WOMEN'S PERFORMANCE COLLECTION: CONSUMER PROFILE, MERCHANDISING STRATEGY, MARKET POSITION, TREND DOWNLOAD, COLOR DIRECTION, LOGO DESIGN, BRANDING, STORY TELLING & STYLE / COLOR DESIGN FOR SP19.

OAKLEY GLOBAL CREATIVE DIRECTOR APPAREL, FOOTWEAR + ACCESSORIES

FACTORY PILOT COLLECTION INCEPTION + LAUNCH

CELEBRATING THE LEGACY OF THE ORIGINAL OAKLEY “FACTORY PILOTS” WITH A COLLECTION THAT BLENDS MODERN STYLING WITH AN IRREVERENT RETRO AESTHETIC

SELECT DISTRIBUTION

OAKLEY GLOBAL CREATIVE DIRECTOR APPAREL, FOOTWEAR + ACCESSORIES

ICON COLLECTION INCEPTION + LAUNCH

DESIGNED FOR EUROPEAN ELEVATED CONSUMER

URBAN UTILITY, A HERITAGE OF MERGING FUNCTION + STYLE, TO CREATE INNOVATIONS FOR SURVIVING THE URBAN JUNGLE

BUILT TO MOVE, BUILT TO PROTECT

SELECT DISTRIBUTION

LAUNCH PARTY AT BERLIN OAKLEY STORE

OAKLEY GLOBAL CREATIVE DIRECTOR APPAREL, FOOTWEAR + ACCESSORIES

INCEPTION OF "RORY BY OAKLEY" SIGNATURE COLLECTION FOR PRO GOLFER RORY MCILLROY

DESIGN DIRECTION OF APPAREL, FOOTWEAR + ACCESSORIES. CREATE SIGNATURE LOGO. CREATE SCRIPTED OUTFITS FOR TOURNAMENTS

RORY MCILLROY SIGNED CONTRACT WITH OAKLEY

OAKLEY GLOBAL CREATIVE DIRECTOR APPAREL, FOOTWEAR + ACCESSORIES

SET GLOBAL CREATIVE DIRECTION. DESIGN DIRECT LICENSEE TO LAUNCH OAKLEY SWIM COLLECTION

DIRECT POSITIONING, CONCEPT DESIGN, TRIM, FABRIC, COLOR, STYLE DESIGN, FIT + GARMENT EXECUTION

MOST SUCCESSFUL LAUNCH OF SWIM COLLECTION FOR LICENSEE. LAUNCH PARTY AT MIAMI TRADE SHOW

OAKLEY GLOBAL CREATIVE DIRECTOR APPAREL, FOOTWEAR + ACCESSORIES

INCEPTION OF MILITAC COLLECTION  FOR THE MILITARY ENTHUSIAST.  CONSUMER DEFINITION AND CREATE CREATIVE FILTERS

CREATIVELY DIRECT GLOBAL DESIGN TEAMS TO DESIGN MILITAC APPAREL, FOOTWEAR AND ACCESSORIES COLLECTION 

CREATIVE DIRECTOR BELLALUXX

INCEPTION OF BRAND CONCEPT AND CREATIVE DIRECTION OF DESIGN OF BELLALUXX COLLECTION: CALIFORNIA LUXE / CASUAL T-SHIRTS, TANKS, TOPS + DRESSES